A Content Product by Matte Black — Los Angeles, CA
 

The Better Choice

Original content. Just for you. For the price of a stock photo.

 
 
 
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We'll do the dirty work

500+ influencers and creatives who want to create (content) for your benefit.

These days, it's nearly impossible to create all the content you need to keep all of your marketing channels fresh, innovative and inspired. Our network of over 500 creators and influencers will not only give you the creative arsenal you need to span all digital asset needs, but it will elevate your brand storytelling. All at a pace that accommodates just about any timeline.

 

OUTSOURCE YOUR CONTENT TEAM

 

CASE STUDY No.1

Health-Ade

 

HealthAde is one of the leading kombucha brands in the market, with a huge digital presence in the the health and wellness space. But because they have this niche demographic tapped, they wanted help in targeting a different consumer: the creator, the innovator, the artist, the designer.

Check out the full case study here

 
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PRODUCTION + CREATIVE

Micro-influencers, digital creatives, social mavens.

 

We partner with the top influencer & creator talent (photographers, designers, illustrators) to produce custom content, build brand exposure, increase social reach and ultimately, drive sales. 

 

Candid is the quickest way for you to create branded content for your website, social channels, emails, print pieces, and beyond. It is the most sought after digital minds working directly for you.

 
aubriwintersvanityplanet

@aubrewinters
for Vanity Planet

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@aubrewinters
for Cafe Gratitude

 

@adamkingman
for Verve Coffee

Jeff Mindell for JSH 5.jpg

@jeffmindell
for Juice Served Here

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@thevicstyles
for Santa Monica Place

 

JUST A FEW OF THE BRANDS USING CANDID

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All of the garnered assets are amazing! So creative + fun and really align with our brand and aesthetic.
— Melissa Mathewson, Creative Marketing Manager, HealthAde
 
 
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THE SKINNY

How It Works

It's simple.

We offer several packages for engaging with our creators, determined by your content needs, quantities, usage and amplification. Our 4-step process for assessing your needs guides your package type, and underlying costs. From here, we execute on everything. No tech, all real people cultivating relationships with real people.

 
 
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Step 1

Determine Asset Needs

Assess how many photos, videos and illustrations you're in need of. From 50-300 unique pieces of content and beyond, we will define the right amount of creators you need.

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STEP 2

Assign Usage & Rights

There are two types of creative rights you can select from: Full digital rights (web, social, email) and Unlimited In-Perpetuity rights (use wherever you like, outside of outdoor or out-of-home advertising).

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Step 3

Opt for Influence

Lastly, you can negotiate any integrated reach of your content creation. We will align your project with creators who feature an audience of at least 10,000 followers, and ensure that they post at least one photo they captured for your project or campaign. We will align your project with creators who will post selected images of your brand on their channel, on top of the content they are providing you.

 

CASE STUDY No.2

Beyond Yoga

 

To celebrate a new collection launch, we aligned with leading  influencers and creatives for a content creation and brand awareness campaign.

Check out the full case study here.

 
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