At its core, brands turn to Candid to generate premium branded content they can leverage across their owned channels, at a budget-friendly price and a turnkey timeline.


Videos and Boomerangs

Consumers today are looking for dynamic content that feels raw and authentic. Candid provides brands with videos — such as Unboxings or Boomerangs — that guarantee maximum engagement and consumer response.

Social-First Content

In any given produced shoot day, a brand can only garner so many diverse images. Candid enables brands to get images across diverse environments, customers and products in less time than it takes to produce one in-studio shoot day.

Impressions & Awareness

While content itself is a never-ending need for brands, so is building awareness and engagement around your brand, product or campaign. Candid can build an influencer plan into your campaign, working back off of desired impressions, to ensure maximum success and reach.


Our 5-step process guides your campaign requirements, visuals, and usage. From there, we execute on everything –– we’re real people cultivating relationships with real people, to garner the best content for your brand.

Step 1:

Tell us about your campaign needs.

Tell us the direction and needs of your campaign, from what you’re looking to promote, to what your brand is like.

Step 2:

Define your asset needs.

Whether images, videos, or a mix of both, this is where you’ll tell us what you need, how much you need, and how you need it. Tell us about the do’s and don’ts of your brand, so all the nuances are discussed.

Step 3:

Build your campaign brief

Search through the vast collection of images and videos from our Creator community, and select (or upload!) the images and videos that best define the visual direction of your campaign (aka, your moodboard).

All the content found on our platform is directly from our community of creators and influencers –– so you’re picking straight from the source.

Step 4:

Curation and creator selection.

Our team will review your brief and campaign needs, and begin to curate the perfect creators and/or influencers for your campaign needs.

Upon review and approval, all creators will be confirmed for your campaign, details will be ironed out, and the content capture will begin.

Step 5:

Your content, delivered.

Let your content roll in! Our team will review all submitted content from selected creators to ensure it aligns with campaign brief, guidelines and visual direction. Once approved, they’re yours to use, enjoy and amplify.